LEGO Ideas

How the BrickLink Designer Program Works. From Fan Design to Limited-Run Set

A step-by-step guide to the BrickLink Designer Program, from Studio submissions and community support to crowdfunding, limited production and ordering through LEGO.com.

LEGO Paradisa Returns as a Fan-Favorite Aesthetic — 30 Years Later

Five LEGO Ideas winners revisit Paradisa more than 30 years after its debut. Their projects show why the classic Town subtheme still has such a recognisable visual identity.

LEGO Ideas Paris Has 4,500+ Pieces. Are Fan Projects Getting Too Big?

A Paris LEGO Ideas project with more than 4,500 pieces has reached 10,000 supporters. We look at whether giant submissions have a real advantage—and why fan piece counts tell us surprisingly little about the final product.

Exodia Won LEGO Ideas. What Does That Say About Testing New Licenses?

Exodia won the LEGO Ideas Yu-Gi-Oh! challenge, but the bigger story is how the process may help LEGO test new licenses, product formats and fan demand before a first release reaches stores.

LEGO Ideas 21373 Downton Abbey: How the Fan Project Became a 4,711-Piece Set

LEGO Ideas 21373 Downton Abbey has 4,711 pieces and 13 minifigures. We compare the retail set with BRO3’s original fan project and explain the biggest changes.

LEGO Ideas 21371 Wallace & Gromit Revealed with 1,038 Pieces and New Printing Detail

LEGO Ideas 21371 Wallace & Gromit has been officially revealed with 1,038 pieces, an October 1 release date and a notable new printing solution for the characters’ eyes.

A Cloud Full of Hope Wins LEGO Ideas Hidden Secrets Challenge and Will Become a Future GWP

A Cloud Full of Hope has won the LEGO Ideas Hidden Secrets Challenge and will become a future GWP, with a hidden rainbow and treasure inside the cloud.

LEGO House Names Three Anniversary Challenge Winners as 75 Fan Builds Head to Billund

LEGO Ideas has named three Grand Prize winners for the LEGO House 10th anniversary challenge, while 75 finalist fan builds are set to be displayed in Billund in 2027.