A Cloud Full of Hope by Memorph has won the fan vote in the LEGO Ideas Hidden Secrets Challenge. The winning concept will now move forward for development as a future gift with purchase.

This is not yet a finished retail model or a confirmed promotion. At this stage, the winning fan design is known, but LEGO has not announced a set number, release date or spending threshold.

The hidden feature is the whole point

The model centers on a large smiling cloud positioned above a minifigure. The cloud opens to reveal a colorful rainbow, a small treasure and a 2×2 tile carrying a short message.

That hidden mechanism is central to the challenge concept. Entrants were asked to create compact builds that appeared simple at first but revealed an extra surprise through an opening, moving or concealed feature.

Ten finalists and a 200–250 piece limit

The Hidden Secrets Challenge had 10 finalists. During the contest phase, submissions were limited to between 200 and 250 pieces, forcing designers to keep their ideas compact and focused.

A Cloud Full of Hope stood out because its hidden function directly reinforced the theme of the model. The rainbow and treasure inside the cloud are not just mechanical surprises; they support the optimistic idea behind the project’s name.

The final LEGO version may change

Winning a LEGO Ideas challenge does not mean the fan model will be produced exactly as submitted. The concept now enters LEGO’s normal development process, where parts, colors, proportions, structure or the hidden mechanism may be adjusted.

The core idea should remain recognizable, but the final GWP may differ noticeably from Memorph’s original build.

Why it works well as a GWP

Gift-with-purchase models tend to benefit from one clear idea, a compact footprint and a feature that can be understood quickly. A Cloud Full of Hope fits that format well: the silhouette is simple, the function is easy to explain and the reveal adds a small moment of surprise.

Because the concept is not tied to a major licensed theme, it could also give LEGO flexibility when deciding how broadly to use the promotion.

When will A Cloud Full of Hope be released?

LEGO has not yet announced a set number, launch date or qualification threshold. Industry outlets have suggested that 2027 would be a realistic timeframe based on the usual development cycle for challenge-winning GWPs, but that is only an estimate.

Until LEGO publishes official promotion details, any date should be treated as speculation rather than a confirmed release window.

From fan MOC to official promotional set

A Cloud Full of Hope now joins the group of LEGO Ideas challenge winners that move from fan-made concepts toward official promotional products.

The next step will be seeing how much of Memorph’s original mechanism and visual identity survives the LEGO design process — and when the finished model finally appears as a GWP.