The LEGO Group has reported another record first half. Revenue rose 21% year on year to DKK 41.9 billion in the first six months of 2026, while consumer sales increased 22%. The company says it once again grew significantly faster than the global toy market and expanded its market share.

The results point to broad-based growth rather than dependence on a single franchise. LEGO highlighted Speed Champions, Botanicals, Technic, Icons and Star Wars among its best-selling themes, while also crediting major sports and entertainment partnerships with helping attract new consumers.

Record revenue and stronger profitability

Revenue increased from DKK 34.6 billion in H1 2025 to DKK 41.9 billion in H1 2026. Operating profit rose 22% to DKK 10.9 billion, while net profit climbed 32% from DKK 6.5 billion to DKK 8.6 billion.

Those figures are separate from consumer sales, which LEGO says grew 22% over the same period. The company reported particularly strong growth across the Americas, Western Europe, CEEMEA and Asia Pacific.

Cash flow from operating activities increased 47% to DKK 8.6 billion. LEGO also raised capital spending on new and existing manufacturing capacity to DKK 4.6 billion.

Speed Champions enters the best-selling theme mix

One of the more interesting changes for fans is the list of themes LEGO chose to highlight as its best sellers for the first half of 2026: Speed Champions, Botanicals, Technic, Icons and Star Wars.

In the equivalent H1 2025 update, LEGO named City, Technic, Botanicals, Icons and Star Wars. That means Speed Champions appears in this year’s group while City is not mentioned.

That should not be read as confirmation that Speed Champions outsold City. LEGO did not publish a ranked table or revenue figures by theme. The only firm conclusion is that the mix of themes singled out by the company changed year over year.

More than 330 new products in six months

LEGO says it launched more than 330 new products during the first half of 2026. The breadth of the portfolio remains a central part of its strategy, with products spanning children, adult fans and a growing range of interest-based categories.

The company also pointed to partnerships including Formula 1, FIFA World Cup 2026 and KPop Demon Hunters as contributors to consumer engagement. LEGO is continuing to expand its SMART Play platform, which has already appeared in Star Wars and Pokémon products.

More children, more active consumers

In an interview with Reuters, CEO Niels B. Christiansen said LEGO is attracting both more children and more active consumers. That matters because it suggests the growth is not simply being driven by higher spending from an unchanged customer base.

Reuters also noted that higher oil prices are increasing plastic costs. Christiansen said the impact was not yet significant in the first half, though it remains a cost factor to watch.

LEGO keeps investing while profits rise

Despite the strong profitability, the company continues to invest heavily in long-term capacity. LEGO spent DKK 4.6 billion on new factories and expansion or modernization of existing facilities in H1 2026. It also spent DKK 1.9 billion to acquire 29 LEGO and LEGOLAND Discovery Centres from Merlin Entertainments.

The bigger picture is that LEGO is still doing several things at once: growing faster than the toy market, widening its consumer base, maintaining strength across both owned themes and licensed properties, and increasing investment. For fans, the most visible sign of that momentum is the product pipeline itself — more than 330 new products in half a year and a best-selling theme mix that now includes Speed Champions.