LEGO Still Faces Copyright Claims Over the Queer Eye Jacket After New Court Ruling
LEGO still faces the main copyright claims in the Queer Eye jacket case after a new federal court ruling. The trade dress claim was dismissed, but liability has not yet been decided.
LEGO Brings Back a Classic Knight to Make a Point About Durability
LEGO’s Built for Tomorrow campaign brings back the classic Knight from 1978 to make a broader point about durability. We look at the campaign, the 52% materials figure and why mass balance matters.
LEGO Is Becoming a Software Company — Without Giving Up the Brick
LEGO has tripled its software engineering workforce and is investing more heavily in electronics and in-house R&D. SMART Play shows how software is becoming part of the physical brick — not a replacement for it.
LEGO Natural Brickstory Makes Its World Debut in Abu Dhabi
LEGO SHOWS Natural Brickstory opens at Natural History Museum Abu Dhabi on August 21, offering a hands-on journey through 13.8 billion years of natural history.