Why LEGO’s Switch to Paper Bags Is Taking So Long. 180 Tests and a Global Packaging-Line Overhaul
LEGO tested around 180 paper types and formats before rolling out paper-based inner bags. Here’s why the switch requires factory-by-factory packaging-line conversion and will run through 2027.
LEGO Brings Back a Classic Knight to Make a Point About Durability
LEGO’s Built for Tomorrow campaign brings back the classic Knight from 1978 to make a broader point about durability. We look at the campaign, the 52% materials figure and why mass balance matters.