• SMART Play

    A red construction brick on a neutral tabletop beside colorful bricks and a green electronics board with subtle PCB-style traces.
    Inspiration & Features

    LEGO Is Becoming a Software Company — Without Giving Up the Brick

    LEGO has tripled its software engineering workforce and is investing more heavily in electronics and in-house R&D. SMART Play shows how software is becoming part of the physical brick — not a replacement for it.

    Posted on The Brick Archivist
    Five generic dark brick-built creature models displayed on stands and lit with blue light.
    LEGO News

    LEGO Pokémon Teases Five New SMART Play Models for 2027

    A PokémonXP teaser points to five new LEGO Pokémon SMART Play models for 2027: Grookey, Pichu, Charcadet, Mankey and Wingull.

    Posted on The Brick Archivist