• LEGO packaging

    A clear plastic bag and a brown paper-based bag filled with colorful toy bricks in front of a factory packaging line.
    Inspiration & Features

    Why LEGO’s Switch to Paper Bags Is Taking So Long. 180 Tests and a Global Packaging-Line Overhaul

    LEGO tested around 180 paper types and formats before rolling out paper-based inner bags. Here’s why the switch requires factory-by-factory packaging-line conversion and will run through 2027.

    Posted on The Brick Archivist